The Final Step of Customer Value Analysis Is to ________

question 58

Multiple Choice

The final step of customer value analysis is to ________.

• A) identify the major attributes and benefits that customers value
• B) assess the company's and competitors' performances on the different customer values against their rated importance
• C) examine how customers in a specific segment rate the company's performance
• D) monitor customer values over time
• E) assess the quantitative importance of the different attributes and benefits

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Definitions:

Stimulus

Any event or situation that evokes a response from an organism.

Observational Learning

A process in which an individual learns new responses by observing the behavior of another (a model) rather than through direct experience; sometimes called vicarious conditioning.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, aiming at the strengthening or weakening of voluntary behaviors.