As a Business Practice, Broadening Involves ________

question 157

Multiple Choice

As a business practice, broadening involves ________.

• A) acquiring or merging with firms in the same or complementary industries to gain economies of scale and scope
• B) factoring the interests of customers, employees, shareholders, and other stakeholders into the activities of the enterprise
• C) buying more goods and services from outside domestic or foreign vendors
• D) appointing teams to manage customer-value-building processes and break down walls between departments
• E) becoming more accountable by measuring, analyzing, and documenting the effects of marketing actions

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Definitions:

Theory

A system of ideas intended to explain something, based on general principles independent of the thing to be explained.

Press Conference

A media event in which newsmakers invite journalists to hear them speak and, most often, ask questions.

Scientific Magazine

A publication focused on presenting scientific research, discoveries, and insights in a more accessible format for the general audience.

Journal

A periodical publication intended to further the progress of science, usually by reporting new research.