________ Is the Practice of Sending Messages Only When Consumers

question 78

Multiple Choice

________ is the practice of sending messages only when consumers express a willingness to become more involved with the brand.

• A) Relationship marketing
• B) Permission marketing
• C) Cause marketing
• D) Defensive marketing
• E) Horizontal marketing

---

Definitions:

Utilization

The extent to which a resource, such as equipment or labor, is used for its intended purpose, often expressed as a percentage.

Efficiency

The ratio of the useful output to the total input in any system, reflecting how well resources are utilized without waste.