Phil Leong Has Just Ordered a Number of Expensive Executive

question 57

Multiple Choice

Phil Leong has just ordered a number of expensive executive gifts that he will be sending as an appreciation token to a select few customers from his client database.In which of the following ways is Mr.Leong most likely using his database?

• A)to identify prospects
• B)to decide which customers should receive a new sales offer
• C)to deepen customer loyalty
• D)to avoid serious customer mistakes
• E)to beat the competition to a sale

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Definitions:

Senior Executives

Top-level managers who are responsible for the overall direction and success of an organization, often including roles such as CEO, CFO, and COO.

Change Agent

An individual or group that facilitates, advocates for, or implements change within an organization.

Quantum Change

A significant, often sudden, transformation or shift in an organization, system, or personal behavior, marked by profound change.

Future Search Events

are participatory planning meetings that bring diverse stakeholders together to explore expectations for the future and create shared strategies for achieving them.