Building a Customer Database Is Not Recommended When the Product

question 13

True/False

Building a customer database is not recommended when the product is a once-in-a-lifetime purchase.

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Definitions:

Universal Marketing Strategy

A strategy that proposes the use of a single marketing approach globally, disregarding regional or local differences.

Global Operations

Global operations refer to the business activities and strategies that a company employs to operate in international markets, including manufacturing, sales, logistics, and customer service.

Host Country

The country in which a multinational company operates a facility outside of its home country.

Political Factors

External Factors Including Labor Laws, Property Rights, and Patent Processes.