Why Must the Researchers Avoid Generalizing from Focus-Group Participants to the Whole

question 98

Multiple Choice

Why must the researchers avoid generalizing from focus-group participants to the whole market?

• A) Participants' responses are not reliable.
• B) Most of the participants are likely to be ignorant about the topic of discussion.
• C) The size of the group is too small and the sample is not drawn randomly.
• D) Most of the participants are likely to exhibit similar tastes and preferences.
• E) The participants usually come from diverse backgrounds.

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Definitions:

Relaxation Training

Techniques or exercises designed to reduce stress and anxiety, promoting physical and mental relaxation.

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A therapy technique that teaches individuals to control physiological processes such as heart rate or muscle tension through real-time feedback.

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A field that combines psychological and physical interventions to treat or prevent medical problems.

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Tissues in the body that have the ability to contract, making movement possible.