A Company Can Take Several Steps to Improve the Quality

question 7

Multiple Choice

A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.

• A) sales-force surrogates
• B) intermediaries
• C) external networks
• D) advisory panels
• E) customer feedback systems

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Definitions:

Movement Control

The regulation and guidance of muscle activity to produce coordinated and purposeful movements.

Posterior Spinothalamic Tracts

Pathways in the spinal cord that transmit sensory information related to temperature and pain from the body to the thalamus in the brain.

Anterior Spinothalamic Tracts

Pathways in the spinal cord that transmit sensory information related to touch and pressure to the brain.

Gate Theory

A theory that suggests the spinal cord contains a neurological "gate" that either blocks pain signals or allows them to proceed to the brain.