Examlex
Assume that you are a marketing manager for a youth clothing manufacturer that has just read about the megatrend of the "rising Korean pop fashion influence" in Asia.Explain "megatrend" and indicate why it might be important to your company.
Proprietary
Referring to a product or technology that is owned exclusively by a single company that restricts or controls its use and distribution.
Campaign Management
The planning, executing, tracking, and analyzing of marketing campaigns to promote products, services, or causes.
Data Mining
The process of searching for valuable business information in a large database, data warehouse, or data mart.
OLAP
Online Analytical Processing; a category of software tools that provides analysis of data stored in a database and supports complex analytical and ad-hoc queries, usually in multiple dimensions.
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