Which of the Following Is True of the Various Elements

question 145

Multiple Choice

Which of the following is true of the various elements of the multi-factor index method of estimating area market potentials?

• A) Zip+4 code centers generally have stable boundaries and a population of about 4000.
• B) The weights in the buying-power index are somewhat arbitrary.
• C) Normally, the lower the BDI, the less room there is to grow the brand.
• D) Census tracts are a little larger than neighborhoods.
• E) This method is primarily used by business marketers.

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Definitions:

Advertising

A form of communication that is typically paid for, aimed at informing or persuading a target audience about products, services, or ideas.

Product Differentiation

The strategy of setting a product or service apart from those in the market to enhance its desirability to a certain target group.

Oligopolists

Firms that dominate an industry, characterized by a small number of entities controlling a large market share.

Price War

A competitive situation where rival companies repeatedly cut prices to undercut each other, often to gain market share.