What Is a Marketing Information System (MIS)? from What Sources

question 123

Essay

What is a marketing information system (MIS)? From what sources is the MIS developed?

---

Definitions:

Change In Accounting Principle

An adjustment in the way a company recognizes, measures, presents, or discloses financial information due to a change in accounting policy.

Continuing Operations

The parts of a business expected to continue operating in the foreseeable future, as opposed to segments being discontinued or sold.

Newly Adopted Principle

A recently implemented accounting guideline that a company starts following, which can affect its financial reporting.

Extraordinary Event

An event or transaction that is distinct from the ordinary and typical activities of a business and is both unusual and infrequent.