When Customers Fall into Different User Groups with Distinct Buying

question 66

Multiple Choice

When customers fall into different user groups with distinct buying preferences and practices, a ________ is desirable.

• A) market-management organization
• B) product-management organization
• C) brand-management organization
• D) geographic organization
• E) functional organization

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Definitions:

Market Development Area

A specific geographic or demographic region identified for potential growth or expansion of a company's products or services.

Sales Quota

A specific sales target set for a salesperson or team to achieve within a defined time frame.

Break-even Volume

The quantity of products or services a business needs to sell to cover its costs, without making a profit or loss.

Fixed Costs

Expenses that do not change with the level of production or sales, such as rent, salaries, and insurance premiums.