A __________ Program Could Backfire If Cynical Consumers Question the Link

question 12

Multiple Choice

A __________ program could backfire if cynical consumers question the link between the product and the cause,and see the firm as being self-serving and exploitive.

• A)cause-related marketing
• B)holistic marketing
• C)social media
• D)global marketing
• E)community marketing

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Definitions:

Lack of Generosity

A behavior or attitude characterized by unwillingness or hesitation to share with others or contribute to their well-being.

Punishment

A consequence that reduces the likelihood of a behavior being repeated, often used in behavior modification strategies.

Reinforcement

In behavioral psychology, a consequence applied that strengthens an organism's future behavior whenever that behavior is preceded by a specific antecedent stimulus.

Personality Traits

Enduring characteristics or behaviors that distinguish one individual from another, often described as patterns of thought, feeling, and behavior.