The First Step in the Social Marketing Planning Process Is

question 21

Multiple Choice

The first step in the social marketing planning process is ________.

• A) determining the focus of the program
• B) selecting the target audience
• C) setting objectives and goals
• D) designing the market offering
• E) finding a source of funding

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Definitions:

Observational Learning

The process of acquiring information by observing others, rather than through direct experience or instruction.

Behaviorism

A theory in psychology that suggests behavior can be explained through observable actions without the need for internal mental states.

Cognitive Processes

Refers to all mental activities associated with thinking, knowing, remembering, and communicating.

Education

A formal process of learning in which knowledge, skills, and values are transferred from one generation to another.