A ________ Is a Comprehensive, Systematic, Independent, and Periodic Examination

question 38

Multiple Choice

A ________ is a comprehensive, systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities, with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance.

• A) marketing plan
• B) test market
• C) marketing audit
• D) market-based scorecard analysis
• E) marketing metric

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Definitions:

Coolers

Insulated containers used to keep food and drinks cold.

Radios

Electronic devices that receive and play audio broadcasts over the airwaves.

Trade

The action of buying, selling, or exchanging goods and services between people or countries.

Coolers

Insulated containers used to keep drinks and food cool.