Examlex
What is marketing control? List the four types of marketing control.
Holding Company
A company that owns other companies. A parent company.
Leveraged Buyout
A financial transaction where a company is acquired primarily with borrowed funds, often with the assets of the company being acquired used as collateral for the loans.
Economies of Scale
The cost advantage that arises with increased output of a product, as fixed costs are spread over more units.
Horizontal
A term describing alignment or arrangement on a single plane or level, often used to denote businesses operating at the same stage of the production process.
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