When Forces for Global Integration Are High and Forces for National

question 22

Multiple Choice

When forces for global integration are high and forces for national responsiveness are weak, which of the following strategies makes most sense?

• A) segment consumers on a regional basis
• B) tailor the product on a city-by-city basis
• C) treat the world as a heterogeneous market
• D) treat the world as a single market
• E) treat the world as a portfolio of national opportunities

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Definitions:

Divorce Rate

The statistical measure of the number of divorces occurring among the population within a given time period.

Remarriages

The act of marrying again after being divorced or widowed.

First Marriages

The initial marital union of an individual, marking their first formal commitment through marriage.

Second Marriages

Marriages that occur after one or both partners have been previously married, often involving complex emotional and logistical considerations.