Define Psychic Proximity and Explain Why It Is Important for Companies

question 97

Essay

Define psychic proximity and explain why it is important for companies engaged in exporting products.

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Definitions:

Speaker Attributes

Characteristics or qualities of a speaker that influence how the message is received, such as credibility, attractiveness, and authority.

Balance Theory

A psychological theory suggesting how people develop their relationships with others and objects in their environment based on cognitive consistency among triads of elements.

Unit Relation

The interconnectedness or interaction between different components or elements within a system.

Sentiment Relation

The association and connection between feelings or attitudes and how they influence behaviors or perceptions.