Increasingly, New-Product Ideas Arise from ________ That Combines Two Product

question 6

Multiple Choice

Increasingly, new-product ideas arise from ________ that combines two product concepts or ideas to create a new offering.

• A) reverse assumption analysis
• B) lateral marketing
• C) attribute listing
• D) forced relationships
• E) morphological analysis

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Definitions:

Marketing Strategy

A comprehensive plan formulated by a business to achieve specific marketing objectives and to appeal to the target audience.

Supply Chains

Networks of individuals, organizations, resources, activities, and technology involved in the production and delivery of a product or service from supplier to customer.

Cross-Docking

A logistics practice where incoming shipments are unloaded directly onto outbound vehicles, minimizing storage time.

Just-In-Time

An inventory strategy companies use to increase efficiency and decrease waste by receiving goods only as they are needed in the production process, thereby reducing inventory costs.