________ Has Three Characteristics: (1)it Is a Source of Competitive

question 19

Multiple Choice

________ has three characteristics: (1) it is a source of competitive advantage in that it makes a significant contribution to perceived customer benefits; (2) it has applications in a wide variety of markets; and (3) it is difficult for competitors to imitate.

• A) Core competency
• B) Market sensing process
• C) Corporate social responsibility
• D) Strategic business unit
• E) Philanthropy

Acknowledge the crucial phase of refining the product when crossing the chasm, aiming at a glitch-free experience for the early majority.

Comprehend the impact of buyer personas and psychographics on understanding customer behavior.

Grasp the importance of journey mapping in developing customer empathy.

Analyze the benefits and challenges of direct customer interviews and other methods in validating customer journey maps and buyer personas.

---

Definitions:

Absorption Costing

A method of accounting that encompasses all costs associated with manufacturing, including direct materials, direct labor, as well as both variable and fixed overhead expenses, as part of a product's cost.

Fixed Costs

Regularly occurring costs that remain constant in total, irrespective of changes in operational levels or volume of output.

Variable Costs

Costs that change in direct proportion with the level of output or activity of a business.

Underapplied Overhead

occurs when the allocated manufacturing overhead cost is less than the actual overhead incurred, leading to a discrepancy.