Apple Created a Lot of Publicity Before the Release of Its

question 64

Multiple Choice

Apple created a lot of publicity before the release of its tablet computer, iPad. The product was discussed in online communities and social networks. Many booked the product in advance, ensuring good initial revenues for Apple. The company published periodic updates of the product creating huge expectation in the minds of customers. This pre-launch publicity can be viewed as ________ marketing.

• A) buzz
• B) stealth
• C) ambush
• D) undercover
• E) direct

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Definitions:

Twin Studies

Research strategies that compare monozygotic (identical) and dizygotic (fraternal) twins to understand the influence of genetics versus environment on various traits and disorders.

Genetics

The study of heredity and the variation of inherited characteristics.

Hormonal Influences

the effects that hormones have on various aspects of behavior and physiology, affecting mood, growth, metabolism, and reproductive functions among others.

Identical Twins

Twins who have developed from a single fertilized egg and share all of their genes, known as monozygotic twins.