Which of the Following Is a Disadvantage of Using Direct

question 99

Multiple Choice

Which of the following is a disadvantage of using direct mail as an advertising medium?

• A) low audience selectivity
• B) lack of flexibility
• C) high competition within same medium
• D) relatively high cost
• E) lack of personalization of advertising message

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GDP Per Person

Gross Domestic Product divided by the population of the country, a measure of the economic output per capita.

Quality of Life

A measure of individual and societal well-being that extends beyond economic factors to include elements like environment, health, and social relationships.

Life Expectancy

The average number of years an individual is expected to live, based on current mortality rates.

Literacy

The ability to read and write, and the comprehension of and proficiency in using language.