Audi Models Featured Prominently in the 2010 Blockbuster Iron Man

question 67

Multiple Choice

Audi models featured prominently in the 2010 blockbuster Iron Man 2, including main character Tony Stark's personal R8 Spyder. Which of the following is the most rational explanation for Audi's decision to associate itself with the movie?

• A) to express commitment to the community or on social issues
• B) to identify with a particular target market or lifestyle
• C) to create experiences and evoke feelings
• D) to become part of a personally relevant moment in consumers' lives
• E) to entertain key clients or reward key employees

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Definitions:

Explicit

Stated clearly and in detail, leaving no room for confusion or doubt.

Prejudiced

Holding preconceived judgments or opinions about people or groups without sufficient knowledge or experience.

Discrimination

Unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or gender.

Traffic Stops

Interactions initiated by law enforcement officers with motorists on public roads, usually due to suspected violations of traffic laws.