In Developing an Advertising Program,marketing Managers Can Make the Five

question 96

Essay

In developing an advertising program,marketing managers can make the five major decisions known as the five Ms list and explain each of these Ms.

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Definitions:

Traditional Authority

A form of leadership where power is legitimized by heritage, cultural norms, and historical precedents rather than legal, rational, or electoral means.

Feudalism

A socio-economic system in medieval Europe where land was held by nobles in exchange for military service, and vassals were tenants of the nobles, while serfs worked the land.

Patrimonialism

A form of governance or organization where all power is held by a single ruler or authority, often based on traditional or familial ties.

Gerontocracy

A form of social structure where the power is heavily concentrated in the hands of older members of society, often marginalizing younger generations.