Which Is the First Step to Be Performed by a Marketer

question 66

Multiple Choice

Which is the first step to be performed by a marketer in developing effective marketing communications?

• A) identifying a target audience
• B) determining the objectives
• C) establishing the budget
• D) deciding on the media mix
• E) selecting the communication channels

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Definitions:

Part-Time Workers

Employees who work less than the full-time hours defined by their employer, often with a varying schedule.

Accounts

Records relating to all financial transactions of an entity, which are used to prepare financial statements.

Insurance

A financial product sold by insurance companies to safeguard against the risk of financial losses, both big and small, that may result from damage to the insured or their property, or from liability for damage or injury caused to a third party.

Free Cash Flow

The amount of cash generated by a business after accounting for operating expenses and capital expenditures.