One of the Possible Objectives of Marketing Communications Is Helping

question 18

Multiple Choice

One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following is a positively oriented relevant brand need?

• A) problem removal
• B) social approval
• C) normal depletion
• D) problem avoidance
• E) incomplete satisfaction

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Definitions:

Inattention

The lack of focus or concentration on a task or the present moment, which can lead to errors or oversights.

Deliberate Practice

A method of skill development involving focused, structured practice with the aim of improving performance.

Grit

A personality trait characterized by perseverance and passion for achieving long-term goals despite obstacles.

Acceptable Mistake

An error or fault that is deemed permissible within a certain context or situation, often seen as a learning opportunity.