DBS Bank Is Launching a New Investment Product Targeting Senior

question 88

Essay

DBS bank is launching a new investment product targeting senior citizens in Asia.The company decides to use direct marketing for selling the product.What direct marketing strategy would allow the company early testing and response measurement of the product?

---

Definitions:

Encoding Failure

A situation in which information fails to be stored into long-term memory, leading to the inability to recall it later.

Elaboration Failure

The inability to add detail or supplement information to a memory or concept, often leading to a lack of depth in understanding or recall.

Retroactive Interference

A process where new information interferes with the ability to recall older information.

Proactive Interference

The phenomenon where older memories hinder the recall of newly learned information.