Which of the Following Marketing Communications Principles Implies That Communicators

question 135

Multiple Choice

Which of the following marketing communications principles implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience?

• A) principle of closure
• B) principle of duality
• C) principle of delegation
• D) principle of congruity
• E) principle of neutrality

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Definitions:

Alcohol

A psychoactive substance found in drinks such as beer, wine, and spirits, capable of altering mood and behavior.

Heroin

An opioid drug made from morphine, a natural substance taken from the seed pod of the various opium poppy plants, known for its addictive properties and illegal status in many countries.

Depressants

A category of drugs that reduce the functioning of the nervous system, often prescribed to relieve anxiety, induce sleep, or manage seizures.

Cocaine

A powerful stimulant drug derived from the leaves of the coca plant, known for its addictive properties and illegal status in many countries.