Which of the Following Is a Characteristic of the Affordable

question 8

Multiple Choice

Which of the following is a characteristic of the affordable method of establishing a marketing communications budget?

• A) fixed annual budget
• B) suitable for long-range planning
• C) priority given to role of promotion as an investment
• D) calculated to reflect what the company can spare for marketing communications
• E) based on the immediate impact of promotion on sales volume

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Definitions:

Social

Relating to society or its organization, emphasizing the interaction and relationships of individuals within a community.

Verbal Skills

The ability to communicate effectively and expressively using words, either verbally or in writing.

Enterprising

Showing initiative and willingness to undertake new projects.

Detail Oriented

The characteristic of being meticulous and precise, paying close attention to the fine points and specifics.