Janet Is a Marketing Manager with Injoos,a Company That Manufactures

question 108

Multiple Choice

Janet is a marketing manager with Injoos,a company that manufactures packaged fruit juices.Knowing that there exist several other companies in the market that offer similar products,Janet decides to build a customer base from among those who prefer to avoid mass media and other targeted promotions.Which of the following marketing communications tools would be her best option to build a favorable impression among the prospective customers?

• A)advertising
• B)personal selling
• C)sales promotions
• D)direct marketing
• E)public relations

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Definitions:

Prefrontal Cortex

The part of the frontal lobes of the brain involved in decision making, problem-solving, control of purposeful behaviors, consciousness, and emotions.

Amygdala

A part of the brain involved in experiencing emotions, particularly fear and pleasure.

Type A Personality

A temperament characterized by high levels of competitiveness, self-imposed stress, and a constant sense of urgency.

Hostility

Aggressive behavior or attitudes towards others, often stemming from anger or resentment.