The Principle of Congruity Implies That Communicators Can Use Their

question 33

True/False

The principle of congruity implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience.

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Definitions:

Universal-Ethical Principles

Moral principles that are considered universally applicable, guiding individuals in ethical decision making beyond personal or cultural specifics.

Community Rights

The collective entitlements and privileges held by a community as a whole, rather than by individuals, often emphasizing the protection of local resources, cultures, and decision-making processes.

Individual Rights

Entail the basic liberties and rights guaranteed to individuals, often within a legal or societal context, ensuring personal freedoms.

Peer Interaction

The process of engaging and communicating with individuals of the same age or status, which contributes to social development.