When Asked About Their Preferred Brand of Instant Noodles Outside

question 57

Essay

When asked about their preferred brand of instant noodles outside a supermarket setting, customers could not remember Nissin's name, but relied on the distinct packaging to help them spot the noodles while shopping. Describe how this problem can be addressed through the objective of Nissin's marketing communications.

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Definitions:

Production Orders

Instructions or commands to start the manufacturing process of goods, often specifying amounts and types of products.

Factory Overhead

All indirect costs associated with the manufacturing process, including utilities, maintenance, and salaries of support staff.

Labor Costs

Expenses associated with compensating employees for their work, including wages, benefits, and taxes.

Production Orders

Instructions to start production of a specific quantity of a product, detailing materials, timings, and resources required.