Which Is the First Step to Be Performed by a Marketer

question 66

Multiple Choice

Which is the first step to be performed by a marketer in developing effective marketing communications?

• A) identifying a target audience
• B) determining the objectives
• C) establishing the budget
• D) deciding on the media mix
• E) selecting the communication channels

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Definitions:

Cost of Goods Sold

The direct costs attributed to the production of the goods sold by a company, including direct labor and materials, but excluding indirect expenses.

Balance Sheet

A financial statement that summarizes a company's assets, liabilities, and shareholders' equity at a specific point in time.

Spreadsheet

A digital tool that allows for the arrangement of data in rows and columns to facilitate calculation, analysis, and storage of information.

Labor Intensive

Describes a process or industry that requires a large amount of human labor to produce its goods or services.