Using the Push Strategy Is Most Appropriate When ________

question 125

Multiple Choice

Using the push strategy is most appropriate when ________.

• A) consumers are able to perceive differences between brands
• B) the product being sold is an impulse item
• C) there is high brand loyalty for the product
• D) the product is a high involvement purchase
• E) consumers choose the brand before they go to the store

---

Definitions:

Retained Earnings

The portion of net income that is retained by the company rather than distributed to shareholders as dividends, representing the cumulative earnings of the company over time.

Common Stock

Equity ownership in a corporation, with rights to vote on corporate matters and share in the profits through dividends.

Net Income

The total profit of a company after all expenses, taxes, and deductions have been subtracted from total revenue.

Dividends

Payments made by a corporation to its shareholder members, usually derived from the company's earnings.