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When Apple Introduced Its IPhone,it Was Priced at $599

question 74

Multiple Choice

When Apple introduced its iPhone,it was priced at $599.This allowed Apple to earn the maximum amount of revenue from the various segments of the market.Two months after the introduction,the price has come down to $399.What kind of pricing did Apple adopt?


Definitions:

Amsel

A reference to Abram Amsel, a psychologist known for his work on the frustration theory of learning.

Escape Behavior

An action taken to terminate an ongoing, unpleasant stimulus, effectively allowing an individual to avoid discomfort.

Drive

An internal motivational state created by physiological or psychological needs that drives an individual towards specific behaviors.

Pavlovian Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

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