Examlex
Which of the following terms refers to the add-on services, such as credit, delivery, installation, and repairs, provided by a marketing channel?
Frequency
The rate at which something occurs over a particular period of time or in a given sample.
Effectiveness
The degree to which objectives are achieved and the extent to which targeted problems are solved.
Affective Dimension
Refers to the emotional components of an experience, how individuals feel about something, which can greatly affect perception and behaviors.
Emotional Brand Experience
The feelings and emotional responses that a consumer has towards a brand, which can influence loyalty and purchasing behavior.
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