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Although Brenda Previously Used UPS Because It Offered Better Prices

question 63

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Although Brenda previously used UPS because it offered better prices on package shipping,she now uses only FedEx,because it gives her the facility of shipping from any FedEx location 24 hours a day.Which of the following factors led to Brenda's customer switching behavior?


Definitions:

Monopolistically Competitive

A market structure in which many companies sell products that are similar but not identical, allowing for competition based on price, quality, and branding.

Market Price

Today's rate at which a service or asset is being offered for buying or selling.

Price Competition

A market situation where businesses compete primarily by lowering their prices to attract customers.

Quality Competition

The competition among businesses to offer products or services of higher quality, often instead of competing on price.

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