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Briefly describe the different types of pricing objectives.
Gender Stereotypes
Preconceived notions or beliefs about the roles, behaviors, and characteristics deemed appropriate for men and women by society, which can influence individuals’ opportunities and interactions.
Social Exchange Perspective
A theoretical framework suggesting social behavior results from an exchange process aiming to maximize benefits and minimize costs.
Symbolic Interactionists
Scholars and theorists who study how people use symbols and interactions to create social realities and identities.
Roles
The behaviors, obligations, and privileges attached to a social status or position.
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