Service Buyers Are Aware of This Variability and Often Talk

question 36

True/False

Service buyers are aware of this variability and often talk to others before selecting a service provider.

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Definitions:

Corporate Branding

The practice of promoting the brand name of a corporate entity, as opposed to specific products or services.

Social Media

Digital platforms where users create, share, or exchange information and ideas in virtual communities and networks.

Media Gatekeeper

Individuals or organizations that control access to information, determining what news or content is published or broadcasted.

Citizen Journalists

Individuals who play an active role in collecting, reporting, analyzing, and disseminating news and information, often without professional journalism training.