The Potential Disadvantages of ________ Are the Risks and Lack

question 75

Multiple Choice

The potential disadvantages of ________ are the risks and lack of control from becoming aligned with another brand in the consumers mind. Consumer expectations about the level of involvement and commitment are likely to be high, so unsatisfactory performance could be very negative for the brands involved.

• A) co-branding
• B) cannibalization
• C) vertical integration
• D) disintermediation
• E) brand stretching

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Definitions:

Long-Term Effectiveness

The sustained ability of a process, strategy, or action to achieve desired results over an extended period.

Forgetting Parapraxes

Mistakes or slips of the tongue, often referred to as Freudian slips, that are believed to reveal subconscious thoughts or desires.

Repression

A psychological defense mechanism where undesirable thoughts, memories, or desires are unconsciously pushed out of conscious awareness.

Defense Mechanism

A defense mechanism is a psychological strategy used unconsciously to protect a person from anxiety arising from unacceptable thoughts or feelings.