Which of the Following Strategies Should Be Adopted by Marketers

question 91

Multiple Choice

Which of the following strategies should be adopted by marketers during a recession?

• A) increase investment on marketing existing products
• B) focus on expanding the customer base and not on the retention of existing customers
• C) focus primarily on price reductions and discounts
• D) concentrate on communicating the brand value and product quality to consumers
• E) stick to the budget allocations adopted during the preceding years

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Definitions:

Fecundity Rate

The potential reproductive capacity of an individual or population, often measured by the number of children women could have.

Social Movements

Collective, organized efforts aimed at promoting or resisting change in society, focusing on specific political or social issues to achieve their objectives through various forms of activism.

Spontaneity

The quality of being impulsive or acting without premeditation.

Everyday Organizations

Pertains to the common, routine structures and institutions that govern daily life and interactions, typically unnoticed but foundational to societal functioning.