Which of the Four New Ps Encompasses the Old Four

question 33

Multiple Choice

Which of the four new Ps encompasses the old four Ps as well as a range of other marketing activities that might not fit well into the old view of marketing?

• A) programs
• B) processes
• C) promotion
• D) people
• E) performance

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Definitions:

Psychological Effects

The emotional or mental impact resulting from specific events, situations, or stimuli.

Psychological Dependence

A condition in which an individual feels a compelling emotional need to continue using a substance.

Physical Dependence

A physiological state of adaptation to a substance, characterized by the onset of withdrawal symptoms when the substance is reduced or discontinued.

Psychoactive Drugs

Substances that affect the mind, altering mood, perception, or consciousness when ingested or otherwise introduced into the body.