________ Are Product Associations That Are Not Necessarily Unique to the Brand

question 20

Multiple Choice

________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands.

• A) Points-of-parity
• B) Points-of-difference
• C) Points-of-inflection
• D) Points-of-presence
• E) Points-of-divergence

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Definitions:

Gender Typing

The process by which individuals come to learn the gender roles considered appropriate in their society or culture.

Masculine

Refers to qualities or attributes regarded traditionally as characteristic of men, such as strength or assertiveness.

Feminine

A set of attributes, behaviors, and roles generally associated with girls and women by society.

Individualist Cultures

Societies that emphasize personal goals and achievements, encouraging individuals to stand out and be independent from the collective group.