Which of the Following Is an Example of Image Differentiation

question 12

Multiple Choice

Which of the following is an example of image differentiation?

• A) Ritz-Carlton has an intensive training program for its customer-facing employees, to ensure a consistent service standard.
• B) Shangri-La hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel.
• C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors.
• D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores.
• E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them.

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Definitions:

First-Mover Strategy

A market approach where a company is the first to enter a specific market or industry, aiming to gain an advantage by establishing brand loyalty and erecting barriers to entry for future competitors.

Market Share

The portion of a market controlled by a particular company or product, often expressed as a percentage of total sales in that market.

Global Diversification

A strategy that involves a company expanding its operations and investments across a wide range of countries and markets to reduce risk.

Consumer Durables

Goods that are not consumed or destroyed in use and thus have a long life, such as appliances, cars, and furniture.