Brand Mantras Must Communicate Both What a Brand Is and What

question 126

True/False

Brand mantras must communicate both what a brand is and what it is not.

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Definitions:

Lexical Insertion Rule

A principle in linguistics that dictates how words are inserted into a sentence structure to conform to the syntactic constraints of the language.

Referentiality

The property of words or symbols to refer to objects, actions, or ideas beyond themselves.

Communication System

The arrangement and use of symbols, tools, and techniques to convey messages or information between entities.

Necessary Criteria

Essential conditions or requirements that must be met for a particular concept, phenomenon, or category to apply or be considered valid.