Examlex
Contrary to popular belief, marketers do not create needs.
Concept Test
An evaluation process that involves presenting an idea for a product or service to a target audience to determine its feasibility and the potential interest of consumers.
Cross-functional New-product Development Team
A group comprising members from different departments working together to develop a new product.
New-product Idea
A concept for a product that has not yet been introduced to the market, potentially fulfilling a new consumer need or desire.
Customer Experience Management (CEM)
The process of managing the entire customer experience with the company.
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