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Contrary to Popular Belief, Marketers Do Not Create Needs

question 88

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Contrary to popular belief, marketers do not create needs.


Definitions:

Concept Test

An evaluation process that involves presenting an idea for a product or service to a target audience to determine its feasibility and the potential interest of consumers.

Cross-functional New-product Development Team

A group comprising members from different departments working together to develop a new product.

New-product Idea

A concept for a product that has not yet been introduced to the market, potentially fulfilling a new consumer need or desire.

Customer Experience Management (CEM)

The process of managing the entire customer experience with the company.

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