Marketing Has Been Described as Being Both an "Art" and a "Science

question 120

Essay

Marketing has been described as being both an "art" and a "science." Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty.

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Definitions:

Pays Out

Refers to the act of distributing or disbursing money, such as dividends to shareholders or winnings to gamblers.

Standard Deviation

A statistic that measures the dispersion or variation of a set of values relative to the mean.

Random Variable

A variable whose possible values are numerical outcomes of a random phenomenon, with each outcome having a probability associated with it.

Packet of Rice

A pre-measured, packaged amount of rice, typically sold in a sealed bag or box.