Marketing Has Been Described as Being Both an "Art" and a "Science

question 120

Essay

Marketing has been described as being both an "art" and a "science." Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty.

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Definitions:

Financially Rewards

Monetary or fiscal incentives provided to individuals or employees as recognition for their work or achievements.

Volunteerism

The practice of offering one's time and services to assist others or contribute to a cause without financial compensation.

Staff

Employees or workers who are part of an organization or business and contribute to its operations and success.

Schedule

A schedule is a planned set of activities or tasks along with their designated times and durations, intended to manage time efficiently.