Examlex
In a multi-tiered network:
Strategic Marketing Process
The approach taken by an organization to align marketing strategies with its overall goals, involving planning, execution, and evaluation.
Deviations
Variations or departures from the standard or norm, which can indicate abnormalities, errors, or unique cases in data and behaviors.
Evaluation Phase
Part of the consumer decision-making process where options are assessed before making a purchase decision.
Marketing Dashboard
A visual representation of important marketing metrics and KPIs that helps managers make informed decisions.
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