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All organizations have bedrock,unquestioned assumptions that define their goals and products.
Nonusers
Individuals who do not use or participate in a specific service, product, or substance, in contrast to those who are active users.
Face Validity
The degree to which an assessment or test appears to measure what it is supposed to measure, based purely on superficial characteristics.
Construct Validity
Construct validity is the extent to which a test measures what it claims to be measuring, ensuring that the theoretical concept is accurately captured by the operationalization in research or testing.
Measure
The action or process of quantifying or assessing a quantity, dimension, or capacity, often using specific tools or units of measurement.
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