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The effect of the Internet has been to decrease the bargaining power of customers.
Self-Awareness
Being aware of one's personal attributes, sentiments, driving forces, and objectives.
Affective Forecasting
The process by which individuals predict their future emotional states or how they will feel in response to future events.
Ego Depletion
The theory that self-control or willpower draws upon a limited pool of mental resources that can be used up.
Physical Arousal
Pertains to the physiological responses of the body that prepare an individual for action, often associated with emotions, exercise, or sexual interest.
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